Pressing play buttons, watching videos, or listening to audio are compelling ways to engage audience attention and communicate the more advanced details of your presentation to users. Interactive infographics give you the ability to provide your audience with data that is constantly updating, while maintaining your core story in the non-interactive parts of the infographic. However, interactive infographics - while far more complex in terms of difficulty of programming and design - stand out from the pack because they can appear to be far more engaging and dynamic to the target audience. Static infographics, usually constructed from a template, are the simpler solution to getting started, especially when your information and data remain relatively unchanged.
There are two basic functions of infographics that share many similarities: static and interactive.
Condensing content: Infgoraphics render lengthy articles, blogs or reports into concisely summarized, visually enhanced “snapshots” of information. A well-designed and captivating infographic helps identify you as the expert and master of your field. Marketing friendly: Though branding isn’t always the primary purpose, a considerable side-benefit of infographics is in their ability to broadcast your brand and identity. Not only that, people can recall your message clearly as it is easy to understand. Easier to read: Simplification of data through infographics enables the reader to grasp the core message at a glance. Easier to share: Large blocks of text and stats are not only difficult to read, they’re also way less likely to be shared online than an infographic. There are many reasons for using infographics in your SEO strategy, especially when you note that they are: Readers have the benefit of ingesting large amounts of data much faster than they would by reading a block of text. Infographics can help entice readers by presenting lots of information quickly. The term “infographic” itself is shorthand for the phrase “information graphic.” Infographics help communicate complex and detailed information in an easily digestible, visual format.Ī well-constructed infographic uses image, data, and text to tell a compelling and memorable story. Mistakes To Avoid When Creating An Infographic. 
Best Practices for Creating Infographics.
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